Privacy policy

Last updated: 13 September 2026

GENSTAGE (“GENSTAGE”, “we”, “us” or “our”) operates the online clothing store at genstage.com.au. This Privacy Policy explains how we collect, hold, use and disclose personal information when you browse, shop, create an account, join our mailing list, or otherwise deal with us.

We sell apparel and related goods through Shopify. By using our website or placing an order, you acknowledge this policy. If you do not agree with it, please do not use the site or provide us with your information.

1. Who we are

GENSTAGE is an Australian online clothing retailer (ABN 72 489 956 540). The business is GST-registered. You can confirm these details on the Australian Business Register.

We operate the online clothing store at genstage.com.au. Our website and checkout are hosted by Shopify. For privacy questions, contact us at genstageofficial@gmail.com.

This policy is written to align with the Australian Privacy Principles in the Privacy Act 1988 (Cth), and with the way clothing ecommerce stores typically handle orders, shipping, returns, accounts and marketing. If you are outside Australia, local laws may give you additional rights, which we will honour where they apply.

2. Personal information we collect

Depending on how you use GENSTAGE, we may collect:

  • Identity and contact details — name, email address, phone number, billing and shipping address.
  • Order and product details — items purchased or returned, sizes, colours, quantities, order history, gift messages, and fit or product questions you send us.
  • Payment information — payment method and transaction confirmation. Card numbers are processed by Shopify and its payment partners. We do not store full card numbers on GENSTAGE systems.
  • Account information — login details, saved addresses, preferences and order history if you create a customer account.
  • Marketing information — newsletter sign-ups, campaign engagement, and whether you have unsubscribed.
  • Device and usage data — IP address, browser type, device identifiers, pages viewed, products browsed, cart activity, referring site, and approximate location derived from IP.
  • Wishlist and on-device data — products you save to a wishlist may be stored in your browser (for example local storage) as well as, where applicable, with our storefront tools.
  • Support communications — emails, contact-form messages, and any photos or details you send about an order, size or garment issue.

We do not generally need sensitive information (such as health information). If you volunteer it — for example a medical reason for a return — we will only use it to handle that request.

3. How we collect information

  • Directly from you when you check out, create an account, join the mailing list, use wishlist or quick-add features, or contact us.
  • Automatically through cookies, pixels and similar technologies when you use the site.
  • From service providers that help us run the store, including Shopify, payment processors, shipping carriers, email platforms and analytics or advertising partners.

If you provide personal information about someone else (for example a gift recipient), you must have their permission to do so.

4. How we use personal information

We use personal information to:

  • Process and fulfil clothing orders, including size and colour selection, payment, invoicing and receipts.
  • Ship products, provide tracking, and handle exchanges, refunds and returns of apparel.
  • Provide customer support, including fit, care and product questions.
  • Create and manage your account and saved preferences.
  • Send order, shipping and service messages.
  • Send marketing about GENSTAGE products, drops and offers where you have opted in or where Australian law otherwise allows, and to remember that choice.
  • Improve the store, catalogue, sizing presentation, website performance and shopping experience.
  • Prevent fraud, protect our store and other customers, and keep checkout secure.
  • Meet legal, tax, accounting and consumer-law obligations.

5. Clothing, sizing and returns

Online apparel retail depends on size, colour and product data you provide at checkout or in support messages. We use that information only to fulfil and support your order. Returned garments may be inspected in line with our returns process. We ask customers not to send unnecessary personal photos; if you do send images of yourself in a garment, we will use them only to resolve the enquiry and will not use them in marketing without a separate, clear consent.

6. Cookies, analytics and advertising

Like other ecommerce clothing sites, we use cookies and similar technologies to:

  • Keep your cart and checkout session working.
  • Remember preferences such as wishlist items stored in your browser.
  • Understand how the site is used (for example pages and products viewed).
  • Measure and, where enabled, improve advertising on platforms such as Meta, Google or similar networks.

You can control cookies through your browser settings. Blocking some cookies may affect cart, checkout or login. Shopify and advertising partners may also set their own cookies. See Shopify’s consumer privacy information at shopify.com/legal/privacy.

7. Who we share information with

We do not sell your personal information. We disclose it only as needed to run the store, including to:

  • Shopify — to host the store, checkout, accounts, payments and storefront features.
  • Payment providers — to process your purchase.
  • Shipping and fulfilment partners — to deliver orders and process returns.
  • Email and customer-support tools — to send order updates and, where permitted, marketing.
  • Analytics and advertising partners — to understand site performance and show relevant ads, where those tools are installed.
  • Professional advisers and authorities — where required by law, to enforce our terms, or to protect GENSTAGE, our customers or the public.

Those parties may only use your information to provide their services to us, or as described in their own privacy policies (for example Shopify).

8. Overseas disclosure

Shopify and some other providers store and process information in Australia and in other countries, including Canada, the United States and other locations where they operate. When your information is handled overseas, it may be subject to the laws of that country. We take reasonable steps to ensure providers handle personal information in a way that is consistent with this policy and Australian privacy law, including Shopify’s contractual and security measures.

9. Storage and security

We retain personal information for as long as needed to fulfil the purpose it was collected for, including orders, returns, accounting, dispute handling and legal requirements, and then delete or de-identify it where practicable.

We and Shopify use administrative, technical and physical safeguards appropriate to an online clothing store. No internet transmission is completely secure. Please keep account passwords confidential and use a unique password for GENSTAGE.

10. Direct marketing

If you join our mailing list or otherwise consent, we may email you about new drops, restocks and offers. You can unsubscribe at any time using the link in those emails. We will still send non-promotional messages about orders you have placed. We will not sell your email list.

11. Your rights

You may request access to the personal information we hold about you, or ask us to correct it if it is inaccurate, out of date or incomplete. Depending on applicable law, you may also ask us to delete information, restrict certain uses, or receive a copy of information you provided.

To make a request, email genstageofficial@gmail.com. We may need to verify your identity before we respond. We will not discriminate against you for exercising your privacy rights.

If you are not satisfied with how we handle a privacy complaint, you may contact the Office of the Australian Information Commissioner at oaic.gov.au.

Shopify also processes some information as an independent controller for its own products. You can learn more or make certain requests at privacy.shopify.com.

12. Children

GENSTAGE is intended for customers who can legally form a contract. We do not knowingly collect personal information from children under 16. If you believe a child has provided information to us, contact us and we will take reasonable steps to delete it.

13. Third-party sites

Our site may link to Instagram or other third-party services. Their privacy practices are not covered by this policy. Review their policies before providing information to them.

14. Changes

We may update this Privacy Policy to reflect changes to our store, the law, or our providers. The updated version will be posted on this page with a new “Last updated” date. Continued use of the site after a change means you accept the updated policy.

15. Contact us

GENSTAGE
ABN 72 489 956 540
Website: https://genstage.com.au
Email: genstageofficial@gmail.com

If you have questions about this policy, your information, or an order, contact us using the details above.